About

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Born in Sacramento, California, I grew up throughout the U.S. (California, Oregon, Idaho, Pennsylvania). And as soon as I could I jetted off to college to study Business & Marketing.  Immediately after graduating I went to work with a PR firm, but attempting to convince journalists to write about CRM software wasn’t my passion. After a year of learning great PR basics I transitioned into the non-profit world. I started by helping a young organization start-up in D.C. and then began traveling internationally for various humanitarian projects.
In 2002 I landed in South Africa with the plan to work with a community based organization for one year, but after falling in love with South Africa and a South African I stayed for six. In that time I carried on expanding skills in marketing, project management, and patience (working in a developing context one has no other choice!) for various organizations. I completed a Master’s degree in Development Studies, and co-founded Reform Development Consulting, an applied development research organization. During this time I began publishing both academic and travel articles and began actively building up my photography portfolio and clientele.
We relocated to Boulder, Colorado in 2012, and I found a place to hone my digital marketing chops with the SVOD company, Gaiam TV. My life ultimately changed with the arrival of our first born in April 2014, and I began to reevaluate the way I spend my time. In 2015 I moved out on my own to solely focus on supporting companies and individuals in the areas of marketing, copywriting and photography.

RANDOM FACTS

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Countries Traveled

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Crepes Consumed in Paris

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Nautical Miles Logged at Sea

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Half & Full Marathons Run

WHAT I DO

With over 13 years in marketing, I am passionate about contributing and guiding strategy and execution of projects and brilliant ideas to support the growth and profitability of socially conscious businesses, non-profits and individuals. I’ve worked around the world and with all sizes and complexities of organizations. With every project, I bring my strengths in business strategy, marketing design, and leadership and help guide domestic and international organizations to reach and surpass goals.

Aside from my passion for growing business and supporting great ideas, I spend my time photographing nature, families, my adventures, and anything else that inspires me (especially my toddler!). Having lived all over the world, I have a love of story telling, and find a creative outlet in blogging, travel writing, and I have contributed my past international development research to academic publications.

CAREER HIGHLIGHTS

Emerging Women: Marketing Lead

Set and executed brand and marketing strategy and created and continually measured goals to monitor marketing scorecard. Directly increased year over year 2015 event tickets sales by 30% which led to selling out the event; increased website traffic by 15% in four months; and grew email list over 35% in four months. Secured, managed and maintained over 30+ high level partnerships – promotional and strategic partnerships and directed the marketing roll out of influencer promotion with Emerging Women speakers and ambassadors. (2015)

Gaiam TV: Marketing Manager

Team lead for influencer and PR strategy, driving timely article content on site from influential writers; crafting and placing SEO optimized content and press releases to trusted external source; managing influencer relationships with highly engaged social audiences to share and promote campaigns on social media and within their blog or website. Over 25% of acquisitions in 2013 and 2014 were driven by these efforts. Additionally performed the duties of Interim Marketing Manager during the acquisition of My Yoga Online and stood in as Marketing Producer over several new shows on Gaiam TV. (2012-2015)

Reform Development Consulting: Founder & Senior Researcher

Contributed to the start-up of a social policy research company in South Africa. In three years the organization went from employing two personnel to thirty-five, training hundreds of field workers in various countries throughout Africa, and tripling the financial turnover. (2009-2011)

Small Business Online Strategy Consultant

Assisted small businesses and entrepreneurs with marketing strategy primarily through creating or redeveloping their online presence. Clients included: Yoga Pod; Birth Assistants of Boulder; Dina Cormick; At The Oceans Edge Cards; Spot On Illustration; Melody Payne Studios; Tru Skincare; Playground Colorado. (2011-2014)

USAID Anti-Human Trafficking Trainer

Researched the extent of human trafficking within Sierra Leone and Liberia; trained non-profit and community leaders in developing a customized public awareness campaign for each country; trained staff in public awareness techniques specific to the messaging outcomes and targets; canvassed media sources while in country and provided a detailed campaign with timelines and budgets for each country.

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